Friday, November 23, 2007

Roots music - the real thing

FAE Training Day - Friday 16 November: Roots into the Community.

This turned out to be a more informal and interactive session which even included a chance to perform some music! Advertised as ‘everything you need to plan and deliver a successful community arts project’, the session was run by Marilyn Tucker and Paul Wilson, respectively Artistic Director and Music Director for Wren Music in Devon. With the two of them and five delegates seated around the table, we were able to get into serious discussion on the relationship between folk music and community activity.

Essentially, the session showed how folk music can be a catalyst for social action. Marilyn and Paul talked us through examples of projects they had run (are running) and then led a brainstorming session (if that term is still permissible) on how to set up a community arts project.

The music session, which immediately followed lunch, was a demonstration of how a workshop can be run. Each of us took up an instrument that we had never played before (in my case, a fiddle) and Paul taught us each a few bars of melody or rhythm. We put it all together and, hey presto, we had the makings of a folk orchestra. It was definitely a feel-good moment of the day and, as Paul pointed out, effectively put into practice Christopher Small’s concept of ‘musicking’.

Here’s my summary of the key points that I gained from this training day:


1. Communities can be defined in different ways, meaningful to different groups, i.e.
(a) geography
(b) shared interest (e.g. fans, bikers, morris dancers, etc.)
(c) shared demographic details (e.g age, race, nationality)
(d) constructed or artificial community (e.g. constituency, newspaper circulation area, local radio transmission area)
(e) self-defining or self-selecting community or sub-community (e.g. based on style, taste, self-image, social class)

2. Folk (music) can be defined in terms of repertoire:
(a) traditional (sourced from archives and collections)
(b) vernacular (music as a form of expression by a specific nation, region or group of people)
(c) popular (literally ‘of the people’ with broad appeal)

The term ‘folk song’ or ‘Volkslied’ was coined by Johann Gottfried Herder in the 19th century, while ‘World music’ was a term popularised by Peter Gabriel, referring (arguably) to ethnic music for white western markets.

3. Organisations that run community projects or events may be:
- public (state funded)
- commercial
- voluntary (not for profit but may still be paid)


The activities also highlighted the intense planning process, especially the increasing need to obtain approvals from various bodies, e.g. CRB checks, Health and Safety legislation, equal opportunities; or research to ensure that religious observance or cultural practices are catered for.

There was also some discussion at the beginning and end of the session on the integrity of folk music and concerns that this should not be turned into something alien for people who are devoted to that music. Reference (quite emotional at one point) was made to the ‘Imagined Village’ project that was recently performed at the Warwick Arts Centre and regarded, by some, as a post-modern spectacular collage of musical styles reflecting an erstaz 'community' rather than a preservation of genuine folk tradition. (These views are not necessarly those expressed by this blogger - never saw the show but have seen the video clips!)

This indicated the importance of folk as a grass-roots, community based activity – a practice rather than a product.

FolkArts England     community    Wren Music    Christopher Small     Johann Gottfried Herder    folk music definition    Peter Gabriel    Imagined Village



Monday, November 19, 2007

News from Newcastle

We interrupt this blog to announce that Irish fiddle-player, Eoghan Neff, whom I had the pleasure of meeting during the British Forum for Ethnomusicology event at the University of Newcastle earlier this year, picked up an award for giving the best postgraduate paper at that conference. Sadly I missed it - I was only there for one day and Eoghan's talk was rescheduled to a different day.

Heard the news from his father who found my reference to Eoghan in this blog. Click here for further details - and, if you're reading this, Eoghan - congratulations!

BFE Conference     Eoghan Neff

Raising cash - the strategic way


Training Day - Thursday 15 November: Fundraising For Folk.

I wanted to attend this to find out what advice is given to folk events organisers - not only in terms of funds available and form-filling procedures, but also how to approach funding agencies and sponsors and present one's objectives in a way that's meaningful to them. I wasn't disappointed.

The session was led by Wendy Smithers of the hub arts consultancy. She was joined by Polly Robinson, fundraiser for the Bernie Grant Arts Centre, London and Ben Lane, former PRS Foundation funder.

The training day can be distilled to six key messages which are vital for anyone seeking funding. These were:

1. Get information across quickly and succinctly
2. Be strategic; have clear objectives
3. Sponsorship is an investment, not a donation. Think of what you can offer in return.
4. Build relationships. Think of potential funders as potential partners.
5. Research. Research. Research. Don't send out 'all-purpose' applications; tailor each one to the interestes of the funder.
6. Show passion.

Topics that were covered were:
- Commercial sponsors: could they offer support either through cash or 'in kind' for a folk music project? For example, a 'media partnership' could involve press or broadcast coverage and free advertising
- Public funding, e.g. Arts Council or National Lottery. Some concern was expressed on the impact of the Olympics on the availability of funds for other, smaller projects.
- Trusts and foundations.

My overall impressions from this training day were very positive; I think all participants felt the same. We even had a chance to work in groups and prepare and pitch a project idea to the other participants. A lot of attention was given to presentation techniques and interpersonal skills - possibly surprising if you consider that a lot of fundraising is form-filling. This did however serve to emphasise a partnership relationship with funders and the need to be clear in one's thinking about project aims and objectives.

The session included advice on how to present a (balanced) budget and also brought home clear messages on accountability and evaluation. This illustrates the broader value of this session as far as my own research was concerned. It demonstrated how enthusiasts of folk arts need to understand and enter into the mindsets of potential funders, i.e. participate in management, commercial or political discourses, in order to achieve the support they need. This may mean re-presenting the argument that you are preserving a vital tradition to one that shows your sponsor tuned in to PR benefits of supporting heritage.



FolkArts England     fundraising    sponsorship    Arts Council     National Lottery    heritage    discourse


Sunday, November 18, 2007

'With A Little Help From My Friends...'


Eastwood – birthplace of DH Lawrence – was the venue for this year’s FolkArts England gathering which incorporated three events: the FAE Training Days, Folk Industry Focus Days and the Conference for the Association of Festival Organisers. With the strapline 'With a little help from my friends', the programme provided a great opportunity for people in all apects of folk performance, promotion and education to offer and gain support, intelligence and a chance to network.

The Focus Days programme ran 15-16 November and delegates discussed and explored current issues in education and training, publicity and marketing. The conference on 17-18 November included sessions on media, promoting young acts, ‘greening’ your festival, dealing with bad weather, cancellation insurance, ticketing and website design.

However, the training days, also 15-16 November, had the greatest potential for my own research, so I signed up for both sessions. Thursday's looked at fundraising for folk events; Friday's session, entitled ‘Roots into the Community’, looked at planning and delivering community arts projects.

I will write up a separate post for each and another on observations and thoughts from the Conference itself. Then I shall resume the task of updating my review of literature.

FolkArts England    AFO conference